Digital Communications and Marketing Coordinator

Working title: Digital Communications and Marketing Coordinator   Position #(s):

Classification title: Public Relations Specialist            

Department: Communication & Marketing

Reports to:   Communications and Marketing Director

FLSA status: Exempt: Full-Time

Schedule: Monday- Friday; evenings and weekends as needed for events

Wage Range: $54,913 to $74,294 annually depending on number of years of transferrable experience an internal equity

RiverStone Health:

Serving the Yellowstone County community and south-central Montana for nearly 50 years, RiverStone Health is an essential provider of personal and public health services. Health, Education, Leadership and Protection – HELP is what we do.  From medical, dental and behavioral healthcare; home care and hospice; public health services like immunizations, WIC, health promotion and restaurant inspections; and educating the next generation of health professionals, our expertise spans all ages and stages of life.

Utilizing the underlying principles of access, affordability, compassion and quality in all interactions, RiverStone Health improves life, health and safety for all in the communities we serve. First and foremost, we are committed to creating a sense of belonging and engagement that respects the intrinsic value of every member of our team and our patients and clients.

Department Overview: 

The Communications and Public Affairs team supports internal and external communication and marketing projects throughout RiverStone Health, including emergency risk communications. 

Job Summary:

The Digital Communications and Marketing Coordinator position researches, prepares and posts content on RiverStone Health digital platforms, creates and edits photos and videos to support organizational communication; creates and edits digital and print design products for marketing and communications. This position also coordinates with key stakeholders across the organization to keep abreast of new service offerings as well as assist with facilitating and scheduling outreach opportunities for RiverStone Health subject matter experts throughout the community.

Essential Functions/Major Duties and Responsibilities: 

A.   Digital Communications and Marketing Coordinator duties                                   95%

• Research, prepare, post, and update content on RiverStone Health digital platforms (website, social media, email, and NixPlay)

• Create and edit photos and videos to support organizational communication

• Create and edit digital and print design materials for internal and external marketing and communications

• Write, edit, and distribute monthly community newsletter and quarterly patient newsletter

• Review text, design, and images in marketing and other communications documents for accuracy, readability, professional design, and RiverStone Health brand standards

• Create, test, and implement effective communication strategies attentive to target audiences and diverse populations

• Monitor media reports and maintain a media tracking log

• Prepare media/social media logs for departments as needed for grant deliverables

• Respond to media inquiries and connect media with appropriate subject matter experts

• Monitor and respond to online reviews and questions on our digital platforms, including Social Media

• Develop marketing and communication plans, strategies and reports, pay special attention to target audiences and special populations

• Collaborate with the Agency of Record to ensure timely execution and that deliverables meet brand standards and are factually accurate

• Develop and maintain positive relationships across the organization

• Update knowledge of emergency risk communication concepts and principles through training, selected readings, and course materials

• Reports current and potential concerns to the supervisor and relevant stakeholders, and recommends process improvements to enhance operational effectiveness

• Attend meetings, workshops, and training sessions and review publications and audio-visual materials to become and remain current of principles, practices, and new developments in assigned work areas

Non-Essential Functions/Other duties as assigned                                                    ≥5%

• Perform other duties as assigned in support of RiverStone Health’s mission and goals

Education and Experience:

Minimum Qualifications

• Five years of marketing/communications experience
• Photography and graphic design experience
• Experience in Adobe Creative Cloud Suite
• Experience in WordPress
• Experience managing social media, including creating and scheduling content, and monitoring performance strategies across multiple platforms
• Any combination of experience and training which provides the equivalent scope of knowledge, skills, and abilities necessary to perform the work

Preferred Qualifications:

• Bachelor’s degree in communications, marketing, journalism, or related field

• Experience working with non-profit or government jurisdictions

Required Certificates, Licenses, Registrations:

• Valid Montana driver's license
• Proof of vehicle insurance
• Required to obtain on-the-job training in Incident Command System courses 100, 200, 700, 300, 400 as well as basic PIO training.

Knowledge, Skills, and Abilities:

• Computer literacy, in Microsoft Office Suite, WordPress & Adobe Creative Suite
• Knowledge of modern office procedures, practices, and equipment
• Ability to display non-judgmental and empathetic listening skills
• High degree of detail-oriented skill level
• Knowledge and understanding of protected sensitive patient health information (HIPAA) and confidentiality
• Ability to work collaboratively and maintain a positive work environment
• Ability to perform job duties with integrity and innovation to ensure completion and a high level of quality
• Ability to understand and adhere to required administrative policies and procedures.
• Excellent communication skills to ensure efficiencies and quality customer service.
• Creative thinking and problem-solving skills
• Ability to clearly convey ideas and concepts to a variety of audiences
• Proven team-player, communicating and coordinating regularly with others to maximize effectiveness and efficiency of organizational operations and activities
• Knowledge and experience in using multiple social media platforms

Customer Service Excellence: 

• Provides Customer Service Excellence to RiverStone Health’s customers, including patients, clients, family members, visitors, medical staff, and co-workers

• Doing things right the first time

• Making people feel welcome

• Showing respect for each customer

• Anticipating customer needs and concerns

• Keeping customers informed

• Helping and going the extra mile

• Responding quickly

• Protecting privacy and confidentiality

• Demonstrating proper telephone etiquette

• Taking responsibility for handling complaints

• Being professional

• Taking ownership of your attitude toward Service Excellence.

Supervision: 

• None

Physical Demands and Working Conditions:

• Work is mainly performed on a computer up to 8 hours per day
• Schedule may include some night and weekend hours
• Occasional day travel required where expected to drive a vehicle which requires sitting, seeing and reading signs, traffic signals, other vehicles, etc. Travel occurs in all weather conditions, including extreme heat and cold
• Events may take place either indoor or outdoor and may be exposed to weather conditions, including heat and cold
• Ability to lift and carry up to 30 pounds
• Create and maintain a safe/secure working environment by adhering to safety, security, and health requirements. Integrates injury, illness, and loss prevention into job activities by attending any necessary training and implementing best practices

Freedom to Act & Decision Making:

• Uses independent judgment when determining best social media content

Communications & Networking: 

• Daily written and verbal communication with RiverStone Health staff and external sources

Budget & Resource Management: 

None