Head of Marketing, IDD Japan

Work Schedule

Environmental Conditions

Job Description

Job Description

Reports To: Sr. Director SDG Japan

Dotted Line Reports To: VP, Global Marketing, IDD

Group/Division: SDG / all division in SDG

• Develop and implement downstream marketing strategies to drive product adoption and revenue growth for infectious disease diagnostics products.
• Collaborate with sales teams to create and execute go-to-market plans, sales tools, and promotional materials.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.
• Develop and manage marketing campaigns, including email marketing, digital marketing, webinars, and events.
• Monitor and analyze the performance of marketing initiatives and campaigns, providing regular reports and insights to stakeholders.
• Manage relationships with key opinion leaders (KOLs) and industry influencers to enhance product visibility and credibility.
• Support product launches by developing launch plans, training materials, and coordinating launch activities.
• Work closely with the global marketing team to ensure alignment and consistency in messaging and branding.
• Manage the marketing budget and ensure effective allocation of resources to achieve maximum ROI.
• Develop an organizational evolution plan of the SDG Japan marketing team to enable future success.
• Supervise day-to-day operations of entire SDG Japan marketing team; Provide effective coaching to staff to increase organizational capacity and enrich talent pipeline.
• Other miscellaneous duties as assigned.

Minimum Education and Experience Requirements

• Min. 3years’ experience in product marketing representative or product marketing manager
• Min. 2 years of management experience in sales or marketing organization
• Experience of business intelligence or marketing analysis
• Have basic knowledge of the healthcare market environment, laws and regulations.
• Demonstrated success in hands-on leading and developing teams with a strong focus on performance, coaching, mentoring, and collaboration.
• Work experience in a matrix-based global organization.
• Dealing with ambiguity; the flexibility to adapt with change; change agent skills.
• Ability to manage and prioritize multiple projects.
• Native level of Japanese, Business level of English fluency.

Desirable experience

• Experience of business and/or channel development in the clinical segment
• Experience in digital marketing
• Understanding on a promotion code either for :
  • Japan Association of Clinical Reagents Industries
  • Japan Pharmaceutical Manufacturers Association
  • Japan Federation of Medical Devices Associations