DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCE
THE ROLE:
We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must-have requirement for this role.
You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments. This is a fully remote role, but you must be located in the US to be considered.
If this sounds interesting to you, we'd love to hear from you!
What You'll Do:
-
Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
-
Own day-to-day execution of key prospect moments including:
-
Lead nurture & prospect engagement sequences
-
Trial new conversion programs
-
Abandoned flow re-engagement
-
Promotional and time-sensitive offer campaigns
-
-
Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
-
Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
-
QA campaigns thoroughly (logic, personalization, rendering, links, timing)
-
Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
-
Support A/B testing of subject lines, content, offers, timing, and segmentation
-
Help document and improve prospect lifecycle best practices and templates as the program scales
What You'll Bring:
- 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
- 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
- Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
- Comfort working with funnel data to identify gaps and optimize conversion rates
- Extremely detail-oriented with strong QA instincts
- Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
- Ability to manage multiple campaigns simultaneously in a fast-moving environment
- A bias toward action: ship, learn, iterate
-
-
Experience in subscription, DTC, or consumer health/wellness
-
Familiarity with growth experimentation frameworks and prospect lifecycle measurement
-
HTML knowledge for email troubleshooting
-
Experience collaborating with paid growth or product marketing teams
-
Why This Role Is Exciting
-
You'll own the programs that turn interest in Dutch into membership
-
Your work will have a direct, measurable impact on new member acquisition
-
You'll help shape how Dutch earns trust before someone ever becomes a member
Why Work for Dutch?
- Competitive annual salary range between $85,000 - $115,000
- Remote working location
- Health, dental and vision insurance
- Flexible PTO
- 401k plan
- Robust holiday schedule
- Growth opportunities!
Dutch Guiding Principles
- Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
- Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
- Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
- Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.