Marketing Specialist

Marketing Specialist — Altus | Grand Rapids, MI

About Altus Altus is a manufacturing and software development company producing advanced workflow solutions for healthcare — including full turnkey technology solutions for virtual care, virtual nursing, and RTLS. Our integrated hardware, software, and clinical workflow solutions are thoughtfully designed and Michigan-made, supporting the unique needs of clinical and IT teams. Altus, Inc. At an exciting inflection point in our company's history, we are accelerating our portfolio focus on clinical enablement, fleet management, and connected technologies to better support care providers and their patients, while reducing related expenses. Expansion Solutions We're a "customer first" company. We don't just say it. We live it, daily and aggressively. Powered by a team of forward-thinking and passionate professionals, the nimbleness of our organization allows us to be aggressively committed to delighting our customers through collaboration, product excellence, and rapid development. If you're tired of the bureaucracy of big corporate companies and just want to get stuff done while having fun doing it — this might be the opportunity for you. The Role We're looking for a creative, driven, and detail-oriented Marketing Specialist to join the Altus team at our Grand Rapids, MI headquarters. Reporting to the Manager of Marketing, this is a hands-on role at the center of how Altus presents itself to the market — from the sales assets our team puts in front of customers, to the campaigns that drive new pipeline, to the events where we show the world what we're building. This is not a role for someone who wants to manage spreadsheets from a distance. This is a roll-up-your-sleeves, own-your-outcomes, make-things-happen position with real visibility and real impact in a rapidly growing healthcare technology company. What You'll Do Branding, Design & Content Development

• Develop and maintain on-brand marketing and sales assets including presentations, sell sheets, product collateral, case studies, and digital content
• Ensure visual and messaging consistency across all Altus touchpoints, reinforcing our position as a leader in healthcare workflow solutions
• Create compelling content that communicates the value of Altus solutions — including virtual care, fleet management, and workstation technologies — to clinical, IT, and executive audiences

Digital Marketing & Lead Generation

• Plan, build, and execute digital marketing campaigns across email, social media (including LinkedIn), paid channels, and the web
• Drive top-of-funnel lead generation in support of both direct and channel sales efforts
• Manage and optimize the Altus web presence and contribute to SEO and content marketing strategies

Campaign Tracking & Reporting

• Track, analyze, and report on the performance of marketing campaigns and initiatives
• Use data to inform decisions, optimize spend, and demonstrate marketing's contribution to pipeline and revenue
• Maintain dashboards and reports for the marketing team and leadership

Events Coordination

• Coordinate Altus participation in trade shows, industry conferences, and customer events — including major healthcare IT events like HIMSS LinkedIn, as well as regional and partner events
• Manage logistics, booth materials, pre- and post-event communications, and lead capture

What We're Looking For

• 2–4 years of marketing experience, preferably in B2B, healthcare technology, manufacturing, or a similarly technical field
• Proficiency in design tools (Adobe Creative Suite, Canva, or similar) and marketing platforms (HubSpot, Mailchimp, Salesforce, or similar)
• Strong writing and storytelling skills — you can translate complex solutions into clear, compelling messages
• Experience with digital advertising, social media marketing, and/or SEO
• Highly organized with the ability to manage multiple projects and deadlines simultaneously
• A self-starter mentality — you're comfortable working with autonomy and taking ownership of outcomes
• Experience with trade show or event coordination is a plus
• Please be prepared to show proof of work product portfolio at time of interview

Why Altus Altus is at an inflection point culturally — investing in its workplace and team members to accelerate its trajectory in one of the nation's fastest-growing industries. Expansion Solutions We cultivate a supportive and engaging team environment (emphasis on team). We invest in our employees as much as we do in our market solutions. We offer competitive compensation packages and benefits, a collaborative and energetic work culture, and the rare opportunity to do meaningful work at a company where your contributions are visible, valued, and impactful from day one. This is an office-based position at Altus HQ in Grand Rapids, MI. Altus is an equal opportunity employer. 📩 Ready to make your mark in healthcare technology? Apply today.