Sr. Technical Specialist, Marketing Automation (REMOTE)
The businesses of Merck KGaA, Darmstadt, Germany
Work Location: Burlington, Massachusetts
Shift:
Department: LS-SL-MMUA Marketing Automation
Recruiter: Carolyn Angle Jones
This information is for internals only. Please do not share outside of the organization.
Your role:
As a Senior Technical Specialist, Marketing Automation, you will design and deliver sophisticated automation solutions within our Marketing Automation platform gathering requirements, building integrations with Marketing Cloud and other systems, and ensuring stakeholders are informed through clear communication of progress and results. Duties include:
- Working within our Marketing Automation platform, design and deliver automation solutions that meet the needs of stakeholders; including gathering requirements, creating the solution, and communicating progress and results
- Design and build integrations between Marketing Cloud and other applications or data sources
- Experience reporting and analyzing digital marketing and lead generation activities with an emphasis on email and lead generation results and automated report generation
- Design and implement automated customer journeys and lead generation activities within our Marketing Automation Platform
- Understanding of digital marketing and lead generation KPIs, such as email marketing, and their relationship to organizational objectives
- Able to create, manage, and troubleshoot marketing automation and lead generation projects involving a variety of stakeholders and data sources
- Creatively solve marketing automation problems as they arise with the MarTech tools available
- Focus on global campaigns with the ability to ideate, build, and launch campaigns with and for regional/global partners
Who You Are:
Minimum Qualifications
- 5+ years working within a Marketing Automation Platform (Marketing Cloud, Marketo, Eloqua)
- Bachelor’s degree in a related field such as Business, Engineering, Marketing, or a technical discipline
Preferred Qualifications
- Certified Marketing Cloud Email Specialist or Administrator
- Experience working within SalesForce Marketing Cloud, Interaction Studio, Automation Studio, and Cloudpages
- Experience using a Customer Data Platform such as RedPoint, Tealium, Salesforce Marketing Cloud CDP, etc.
- Experience with data visualization software such as Tableau, Qlik, etc.
- Communicate complex technical matters in non-technical language when engaging with stakeholders
- Understanding of complex data relationships and able to configure data within SalesForce Marketing Cloud
- Work with stakeholders to build and design customer and lead generation journeys along with understanding the underlying data flows that make it possible
- Knowledge of programming languages such as SFMC: AMPScript, HTML, SQL, APIs and experience using Google Analytics to report on digital marketing activities including KPIs
Pay Range for this position: $115,000 - $172,600.
The offer range represents the anticipated low and high end of the base pay compensation for this position. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses. Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other perquisites. For more information click here.
The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.