US LITFULO Marketing Lead
PfizerROLE SUMMARY
LITFULO is a first-in-class JAK3/TEC inhibitor approved in June 2023 and the first and only FDA-approved treatment for severe alopecia areata (AA) in adolescents (12–17) and adults. In a category with profound unmet need and rapidly intensifying competition, LITFULO represents not only a therapeutic breakthrough—but a defining growth platform for Pfizer Dermatology.
The US LITFULO Marketing Lead is a high-impact, enterprise-shaping leadership role. This individual will serve as the architect and operator of the brand’s next chapter—driving strategy, performance, innovation, and patient impact in a dynamic and increasingly competitive marketplace.
This leader will own the full brand ecosystem—commercial strategy, access, launch excellence, financial stewardship, and organizational leadership—while building a culture of bold thinking, speed, accountability, and development. The role requires a visionary strategist who thrives in complexity, challenges convention, and leads from the front during a critical acceleration phase.
This is not a “maintenance” role. This is a “scale-and-defend,” lead-and-launch, win-the-future mandate.
KEY RESPONSIBILITIES
Own and Shape Enterprise-Level Brand Strategy
• Design and execute an integrated, multi-year brand strategy spanning marketing, access, sales execution, and customer engagement.
• Anticipate competitive dynamics and proactively position LITFULO to extend leadership and defend share against new market entrants.
• Translate market insights into decisive action, ensuring strategic clarity across all stakeholders.
Drive Performance with Full P&L Accountability
• Operate as General Manager of the brand with full P&L ownership.
• Continuously assess performance drivers (volume, price, access, mix, promotion, competitive shifts) and take decisive action to optimize results.
• Lead the annual operating plan with disciplined revenue forecasting, expense prioritization, and ROI-driven investment decisions.
Lead a High-Visibility New Indication Launch
• Architect and deliver a best-in-class launch for the new indication – one of the most significant growth catalysts for LITFULO.
• Mobilize cross-functional teams to ensure flawless execution from strategy through field activation.
• Establish LITFULO as the standard of care across indications.
Challenge Convention and Accelerate Growth
• Identify and unlock new growth platforms through innovative customer engagement, data-driven targeting, and bold resource allocation.
• Proactively challenge legacy assumptions and ways of working to accelerate brand momentum.
• Balance offense (expansion) and defense (competitive insulation) with precision.
Lead Through Influence and Enterprise Partnership
• Partner seamlessly across Sales, Customer Engagement, Medical, Legal, Regulatory, Market Access, Finance, HR, and Global colleagues.
• Serve as the central integrator and strategic orchestrator of cross-functional priorities.
• Represent the brand with credibility and executive presence at senior leadership forums.
Build and Inspire a High-Performance Team
• Lead and develop a diverse team of marketers with clarity, accountability, and a people-first mindset.
• Foster a culture of ownership, innovation, and joyful collaboration.
• Elevate talent, create succession depth, and ensure strong engagement across the organization.
Pilot in Command – Brand Acceleration Team (BAT)
• Serve as Pilot in Command for the Brand Acceleration Team, aligning cross-functional resources toward measurable impact.
• Drive speed, clarity, and decision-making in a fast-paced, evolving environment.
BASIC QUALIFICATIONS
• Bachelor’s degree required; MBA strongly preferred
• 12+ years of commercial experience (10+ with MBA), including significant US market experience
• 10+ years pharmaceutical experience
• Proven launch leadership experience
• Demonstrated strategic acumen and bold, future-forward thinking
• Mastery of P&L management and financial decision-making
• Experience leading through competitive complexity and change
• Strong executive presence and experience influencing senior leadership
• Ability to thrive in a fast-paced, high-accountability environment
PREFERRED QUALIFICATIONS
• Leadership experience
• Deep US commercial experience
• Dermatology experience
LAST DAY TO APPLY: 04/15/2026
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
The annual base salary for this position ranges from $230,900.00 to $384,800.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 25.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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